Georgia Haynes Interview
Authentic Storytelling: Georgia Haynes’ Documentarian Approach to Photography
Georgia Haynes is a Melbourne-based Creative Director, Photographer and Designer with the style of a true documentarian.

MK: Hey Georgia! I’d love to start by hearing a little bit about your creative career and what led you to being a Creative Director, Photographer and Designer.

GH: It all started when I picked up my first SLR camera in high school. I had a class in photography that taught me how to develop and print my own black and white film. After falling in love with the process I started taking photos on a digital camera. I then started taking a photo everyday and uploading it onto a Tumblr page. I started getting known around town for taking photos. I ended up dropping out of school and went to study a diploma in graphic design.
This gave me the background to then go to the city from my country town called Mildura to study communication design – I guess from studying design and having always taken photos this has given me the path to creative direction and now become a director as well.

MK: You’ve mentioned that you have the ‘style of a documentarian’, that feels really interesting to me, can you speak more about that? 

GH: Over the years I have always casted people who have creative backgrounds in music or sport etc. This has given me the opportunity that allows me to tell a story through my photography and it most importantly feels most authentic and natural to me with the way I capture people.

MK: You’ve chatted about capturing authenticity in your work and I think this comes out alot in your portraiture photography. How do you go about capturing that ‘real’ feel even when the person knows they’re there to pose for the camera? 

GH: Thank you! I think this comes down to the way I work with talent. I usually let there be some sort of silence on the shoot or while I’m shooting. This helps them become grounded in themselves which helps give a sense of calming and let their guard down that shows through in the photos. I really try not to have them pose too much and let them stand still while giving them a couple of different pointers before going into anything too crazy.

MK: You’re based in Melbourne but a lot of your work captures the flair and personality of New York in particular, when did you first visit and start working in the US? 

GH: I have always been influenced by New York without even visiting – I think it was from watching movies and being obsessed with streetball and hip-hop since I was a kid. I was really drawn to it visually. I first visited in 2022.

MK: What was it like getting ingrained with the bike life crews in New York for the Timberland campaign?

HG: When I was in New York in 2022 I met a group of guys at the Vogue World rehearsals and I connected with them pretty much straight away because I grew up riding bikes. After that I came back to Melbourne and stayed in contact with Tyshawn, who is one of the riders I met. When I had this Timberland shoot come up I hit him up and he got his friends to be apart of the Timberland campaign which was a super special experience not only for me but the whole crew and talent.

MK: What inspired you to start your clothing brand Charles Lebrun?

GH: I grew up playing basketball and wearing baggy shorts every day as a kid and I was back playing after taking some years off and I couldn’t find a pair of shorts to train in so I was like “okay, I’m going to make my own.” The shorts I designed were based off the basketball shorts I grew up playing in and wore nearly everyday as a kid. When I was working on the name I decided to name it LeBrun, which is my grandma's maiden name. But they didn’t feel strong enough. I remembered going to The Louvre in Paris when I was 10 years old and Dad saying Charles LeBrun the famous French painter and designer is an ancestor in the family from the 17th-century and my great grandfather is also named Charles LeBrun.

MK: Can you speak a little bit about Project G-101 and how that work came about?

GH: Project G-101 came about when I was wanting another creative outlet. I was inspired by skate videos and I decided to buy my first vhs camera and the one I found was a Panasonic G-101 which is where the name for this project came from. I started making videos of my friends skating which led to me getting booked for jobs shooting VHS footage.

MK: What have been your favorite photography mediums lately?  

GH: Currently I am about to purchase my first medium format camera because the digital form is starting to feel like I’m a little too disattached from my work and I feel like going back to the first time of that feeling of when I fell in love with the process makes me the most excited.

MK: What are your plans for the rest of 2024? Any exciting projects coming up? 

GH: This year I’m planning to work more in Charles LeBrun and keep working on my projects as a director – I’m excited to shoot more film photography on my projects. I have also become the creative director for the Summer Jam streetball tournament that started in Melbourne, Australia which feels like I’m living my childhood dream.

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